An Introduction

As part of my thesis I am intending to put forward a report investigating design in the PR sector and prove how visual literacy is a vital tool to the practitioner. The thesis will show how the reader understands best when data is provided in a visual context over a more text based framework and will debate whether the role of the designer is just as important as the wordsmith when achieving communicational objectives.

Using case studies in Social Navimation and engaging interfaces, I will dissect and investigate graphic based information and compare it to text based models. I propose to examine the industry use of Infographics, survey the growth rate in activity of graphic based data and analyse the preference of visual literacy over the traditionally preferred wordsmith within PR.

By dissecting user interface and designs in media I intend to reinforce the theory of engaging society via design.

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A division of this MA programme involves a segment on reflective learning. I have to maintain a blog with weekly reports on contemporary theory and issues in PR. I will aim to 'dovetail' this with my thesis and use illustrative examples of theories combined with text content.

Now after all that.. have a crisp!