Now, I am going to quote from a predecessor of the MA programme, Liana on her blog: it's all gone PR. She puts into words the discipline within NGO organisations.
The third sector is large and diverse; it consists of non-profit and non-governmental organisations that exist to serve a social cause, which can also have a political or an environmental aspect attached to it. Third sector or voluntary organisations are in a continuous battle to improve the world, society and the lives of people who are part of it. The organisations’ causes range from fighting world hunger/poverty, aiding the unwell and sustaining the environment. Although these organisations have different aims, they all engage in the same activities which can be the ‘hands on’ activities like providing physical assistance, campaigning and most importantly advocating and lobbying.
The key stakeholders of charities and NGO’s are the general public, corporations and local and national governments. Having said that, the relationship of corporate companies with NGO’s can often be tense, as NGO’s are always on the lookout for company misconducts and are prepared to take action if they feel like a corporation is engaging in activity that goes against what they stand for.
Motivation
A radical outsider approach for an NGO is unlikey to approach a CEO for a meeting, but more likely to mobilise public opinion in stunts etc and have the public put pressure on the corporation to change. eg. GREENPEACE vs MATTEL
But a cheaper and more viable solution is investment into illustrations to prove their point. It has a lasting effect and promotes a more serious and 'act now' attitude.
Examples of NGO Investment in to infographics
References
http://www.people.fas.harvard.edu/~hiscox/Spar.pdf
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