PR POWER

As part of our MA degree, we were asked to make a 6 minute video with the title "PR may have a bad reputation, but society needs it". It was paramount that this wasn't to be a puff piece. We wanted to show the addiction and power of PR. The easiest way was to invent an addictive product that would parallel the dependency of PR.




"PR may have a bad reputation, but society needs it".

In 1917 Edward Bernays stumbled across a most rare and magical herb -- plantae iaceo, which literally means the lying plant - according to a street peddlar had the propensity to get the holder out of even the stickiest of situations using nothing more than rhetoric.

Upon his return to America, Bernays set to work, concocting a potent mixture of ale for confidence, pepper for dramatics and honey to soothe even the foulest of tempers. After weeks of deliberating, Bernays finally decided on a name - PR Power, not least because World War I was breaking out, and Bernay's knew how important it was to stay "on-message". In April 1917, it was finally ready. But how would Bernays sell it? How would he figure out who really deserved his magical drink?

Follow your hosts Sarah Walker & Alberto Pinosa as they take you on a journey into the vaults of PR Power, and understand the influence behind this rising social addiction.

"If you want transparency, drink water. If you want success, drink PR Power!"


Some Production shots to tickle your taste buds.