Crisis Management

Crisis means danger and opportunity. It is about controlling the agenda.
Messages must be truthful, irrefutable and relevant to the audience.

A lecture at UW given by Lindsay Coulson // Comms Director , focused on 11 golden rules to crisis management (I have designed a document for your perusal listing these rules, please feel free to download. I've also attached a visual example of an infographic for Crisis management in the aviation industry, provided by emergency response planning

Two points that were reiterated again and again were..

::::: CARE & CONCERN IS CRUCIAL:::::
::::: TRUST AND TRANSPARENCY IS PARAMOUNT:::::

The lecture also focused on utilising new media to get your message across in an honest, quick and credible manner. it demonstrated how:

Social media can...
* trigger a nutshell
* escalate a crisis
* complicate crisis management
* creates new circles of trust and credibility
* requires up-skilling and different resouces
* can be an asset

But

* principles of good management still apply
* should not distract from overall strategy and objectives
* Still think audience first - message and medium second
* credibility is still important (but the rules are different)
* Social media connects, but news media still has power to disseminate to masses