An article in CNN Money this month told of how Silicon Valley is paying top dollar for designers. There is no denying that social media is the forefront thought of any PR campaign, and Facebook is the ultimate in social engagement. Facebook has made considerable investments into individual designers and design agencies over the last few years, but Instagram at $1billion was the biggest. The focus on the visual for social application is undeniable, design walks hand in hand with engagement. The world's most famous companies (apple & facebook) have spent billions on this theory, and because of this, consumers and online audiences have become art critics. PR practitioners are being confronted with the notion that no matter how good the wordsmith, you won't have an audience if you can't attract them in the first place.
Veteran entrepreneur Rocky Agrawal cites Mint and recent phenom Pinterest as examples of companies that took off because of their visual flair.
The first 50 or 500 people that come to your site, the biggest thing that's going to impact them is the design," he says. "If you have great design, you can acquire the audience you need.
Rocky Agrawal
http://money.cnn.com/2012/04/05/technology/startups/designers/index.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fmoney_latest+%28Latest+News%29
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