Now a key tool in every PR practitioners tool kit is the survey. Engaging audiences through fascinating statistics such as "did you know ......" is a guaranteed audience puller. The "did you know" idea fascinates and attracts us. So how can an agency representing a road side food chain for example, engage their audience without boring them to death with really uninteresting facts? A solution would be to focus on a common problem, say for example congestion. For those drivers amongst us, congestion drives us CRAZY, but how can you convey boring data, engage your audience and promote your brand? Utilising design and statistics, Traffic Planners in the USA came up with this:
They took something so boring and made it interesting. Ok, it's not the most inspiring thing I've ever seen, but it's definitely something that is engaging and insightful, and could actually prevent an obstacle that has effected travel for decades. Taking data and displaying it 'outside the box' is the new dimension for the standard survey effect.
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